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Domain Partner: UBM  |  Launched: 2015   |  Brands: 5,000+  |  Retailers: 30,000+

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Opportunity

UBM Fashion is the leading producer of fashion trade shows. They asked us to help them make a major move in the digital world – to complement their influential shows and keep people engaged after the shows are over.

They wanted to offer buyers an appealing experience of discovery, and give sellers easy e-commerce solutions.

 

The Balluun Solution

We created ShopTheFloor, an online B2B social marketplace. Our goal: bring fashion retailers and sellers together, so they can engage and connect. ShopThe Floor is seamlessly integrated with trade shows, digital showrooms, B2B communication and commerce. We also proposed a commerce-enabled ShopTheFloor mobile app, to enhance the online experience.

Opportunity

UBM Fashion is the leading producer of fashion trade shows. They asked us to help them make a major move in the digital world – to complement their influential shows and keep people engaged after the shows are over.

They wanted to offer buyers an appealing experience of discovery, and give sellers easy e-commerce solutions.

 

The Balluun Solution

We created ShopTheFloor, an online B2B social marketplace. Our goal: bring fashion retailers and sellers together, so they can engage and connect. ShopThe Floor is seamlessly integrated with trade shows, digital showrooms, B2B communication and commerce. We also proposed a commerce-enabled ShopTheFloor mobile app, to enhance the online experience.

Results

The ShopTheFloor B2B marketplace was successfully launched in 2015. Fully equipped with comprehensive filter capabilities and a seamless ordering process, ShopTheFloor has quickly become a key hub of the fashion world, where thousands of buyers can discover the latest products and collections from leading fashion brands.

Results

The ShopTheFloor B2B marketplace was successfully launched in 2015. Fully equipped with comprehensive filter capabilities and a seamless ordering process, ShopTheFloor has quickly become a key hub of the fashion world, where thousands of buyers can discover the latest products and collections from leading fashion brands.

“Balluun’s state-of-the-art platform allows us to extend the value of our fashion trade shows
by enabling our wholesale brands and retailers to discover, engage and transact – all year-round.”

Vince Tsai, SVP/GM Shop The Floor, UBM Fashion