Customer: American Pet Products Association & Pet Industry Distributors Association (PIDA)
Launched: 2021 | Exhibitors: 2,000 | Attendees: 3,000
Customer Profile
Global Pet Expo is the premier industry event presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). Members of the two leading associations in the pet industry include pet product manufacturers, their representatives, importers and livestock suppliers, representing both large corporations and growing business enterprises worldwide. The annual event is open to independent retailers, distributors, mass-market buyers, and other qualified professionals.
Customer Profile
Global Pet Expo is the premier industry event presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA). Members of the two leading associations in the pet industry include pet product manufacturers, their representatives, importers and livestock suppliers, representing both large corporations and growing business enterprises worldwide. The annual event is open to independent retailers, distributors, mass-market buyers, and other qualified professionals.
Opportunity and Solution
Global Pet Expo is the pet industry's premier trade show featuring the newest, most innovative pet products on the market every year. Due to COVID-19, the annual event for 2021 could not be operated in-person.A technology solution was needed to create a digital trade show experience that allows exhibitors and attendees to showcase, connect, engage, and the organizers to effectively run promotions and drive traffic to the event.
APPA and PIDA chose Balluun's FlashEX due to its comprehensive features, highly configurable interface, quick time-to-market, and excellent client services. It allows the organizers to create a digital trade show platform that integrates product discovery, social networking, matchmaking, and lead generation all in one place, with great flexibility to configure the look-and-feel and curate content. It also provides exhibitors with many features to create rich content, drive traffic and connect with buyers.
Opportunity and Solution
Global Pet Expo is the pet industry's premier trade show featuring the newest, most innovative pet products on the market every year. Due to COVID-19, the annual event for 2021 could not be operated in-person.A technology solution was needed to create a digital trade show experience that allows exhibitors and attendees to showcase, connect, engage, and the organizers to effectively run promotions and drive traffic to the event.
APPA and PIDA chose Balluun's FlashEX due to its comprehensive features, highly configurable interface, quick time-to-market, and excellent client services. It allows the organizers to create a digital trade show platform that integrates product discovery, social networking, matchmaking, and lead generation all in one place, with great flexibility to configure the look-and-feel and curate content. It also provides exhibitors with many features to create rich content, drive traffic and connect with buyers.
Results
Global Pet Expo Digital Access was launched on March 24th, 2021. About 300 Pet Supply brands, 2,000 exhibitors and 3,000 retail attendees participated in this 3-day online event. Exciting metrics were seen around discovery, networking, learning and engagement, with great feedback overall. A few key highlights include:
- 3 million unique pageviews
- 140,000 visits to exhibitor profiles and product showrooms
- 200 average sales leads per exhibitor
- 30,000 new connections
- 15,000 messages exchanged between exhibitors and attendees
- 5,000 social posts and over 30,000 products favorited
Watch this video to see the experience in action.
To get more insights on the launch and operation of this digital platform, contact us for a demo.
Results
Global Pet Expo Digital Access was launched on March 24th, 2021. About 300 Pet Supply brands, 2,000 exhibitors and 3,000 retail attendees participated in this 3-day online event. Exciting metrics were seen around discovery, networking, learning and engagement, with great feedback overall. A few key highlights include:
- 3 million unique pageviews
- 140,000 visits to exhibitor profiles and product showrooms
- 200 average sales leads per exhibitor
- 30,000 new connections
- 15,000 messages exchanged between exhibitors and attendees
- 5,000 social posts and over 30,000 products favorited
Watch this video to see the experience in action.
To get more insights on the launch and operation of this digital platform, contact us for a demo.