Opportunity
Today’s buyers can easily access and share information about products. And consumer-led disruptions are making growth difficult. The Toy Association asked us to innovate and add value to their services. They wanted to offer their customers a better experience, strengthen their position in the toy industry – and help their members grow their revenue.
The Balluun Solution
We proposed a branded marketplace for the toy industry, dedicated to B2B buyers and sellers. This would extend The Toy Association’s physical trade show – and serve sellers, buyers, exhibitors and retailers all year round. They could grow their customer base – while innovating their offer – by adding a new business model and digital solutions to their services.
Opportunity
Today’s buyers can easily access and share information about products. And consumer-led disruptions are making growth difficult. The Toy Association asked us to innovate and add value to their services. They wanted to offer their customers a better experience, strengthen their position in the toy industry – and help their members grow their revenue.
The Balluun Solution
We proposed a branded marketplace for the toy industry, dedicated to B2B buyers and sellers. This would extend The Toy Association’s physical trade show – and serve sellers, buyers, exhibitors and retailers all year round. They could grow their customer base – while innovating their offer – by adding a new business model and digital solutions to their services.
Results
Today ToyFairEverywhere is the largest and most successful B2B online marketplace in the toy industry, with +30,000 users worldwide. This platform complements two face-to-face events organized by Toy Association every year.
Results
Today ToyFairEverywhere is the largest and most successful B2B online marketplace in the toy industry, with +30,000 users worldwide. This platform complements two face-to-face events organized by Toy Association every year.
"ToyFairEverywhere is far more powerful than we could have ever hoped. We know what and who people look for,
the showrooms visited, trending brands and products, brands with the most leads and/or customers....
And use this data to drive business for everyone – even companies that don’t exhibit at trade events."
Marian Bossard, Executive Vice President of Global Market Events, Toy Association